Does Online Marketing Have to Cost Money?

The best part about marketing products and services online is that anyone can get started with minimal set-up. All you need is an Internet connection and a device to connect to the Internet and you can start making money online right away. But many people soon discover that online marketing costs money, at least if you hope to be really good at it. But you can keep costs to a minimum if you do things correctly. The following tips will help you build up an Internet marketing empire, even on a shoestring budget.

Affiliate Marketing

Most would agree that affiliate marketing is the easiest way for the Internet marketing novice to get started. With affiliate marketing, you don’t need to manufacture products and you don’t need to provide any services. Instead, you’re going to be marketing other business owners’ products and services and then you’re going to make a commission off of every item or service package you sell.

Affiliate marketing is free to get started and unless the business you’re marketing for has an approval process, you can get started right away. So, right there you have a way to make money online without needing any money of your own.

But once you have the affiliate offers, how do you actually pitch them to people? For this, you’re going to need a web presence.

Building Your Web Presence

To market products and services online, you should have a website or blog online that you can send your prospects to. For this, Blogger and WordPress will work nicely. These platforms let you build free blogs online, and they’re hosted and everything. You simply provide the content and you have your very own home on the web.

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Of course, if you hope to build relevancy, trust and authority in your given niche, which is what’s required if you hope to be good at Internet marketing, you will need a website sooner or later. For this, you’re going to need web hosting.

Domain and Web Hosting

Every Internet Marketer worth his or her weight in gold should have an independent domain. This means a domain that doesn’t have ‘Blogspot dot com’ or ‘WordPress dot com’ attached to it. We’re talking about domains like (Your Domain Here Dot Com). Of course, the Your Domain Here would be replaced with your keyword or phrase of your choice. The trick is to choose a domain that is relevant to your field and also one that’s highly searchable and easy to remember. But how much does a domain cost?

When you secure a domain, and we suggest Host Gator for this, you will also be able to buy hosting service with that same company, in most cases. You will only need a basic hosting service, which means you will only need enough room to put a few files online.

You can usually get by with a domain and hosting for under $100. And some companies offer services much less than that. The best advice you’ll hear on the matter is to do a thorough online search and don’t forget to look for coupon codes, which many domain registrars and hosting providers love to use.

Right now, we’re down $100 or less, but we have a domain name and hosting service. So now at least we’re able to put our offer online. Now, you can use Blogger and WordPress and you can put them on your own domain. Or, you can create your own website. Of course, the best thing to do is outsource.